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Staffmatch becomes Official Partner of LOU Rugby

05 September 2024 · 2 min reading time
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Staffmatch and LOU Rugby have signed a partnership agreement at the beginning of this season for a period of 3 years. The brand will notably appear on the shorts of the professional team.

Staffmatch Joins the Pack

Staffmatch is committing to Rugby for the first time. This partnership is an opportunity to intensify our commitment to employment, by relying on a dynamic local player, LOU Rugby.
Building on its success and family values, the group always aims higher, without forgetting the human aspect. This translates into a unique model that is phygital, a concept combining the physical (human) and the digital (innovation and performance).
Staffmatch will benefit from a number of visibility elements around the field such as 3D carpets and visibility on the LED display system for each home game, as well as a marketing package of digital activations on the club's media, and animations around the team's matches.
"We are delighted with this new collaboration with LOU Rugby. Historically, we opened our first temporary work agency outside Île-de-France in Lyon. It is therefore quite natural that we chose to partner with LOU Rugby to locally intensify our commitment to access to employment." Vincent Rech and Brice Cournut, Founders of Staffmatch
From left to right: Mathieu Barrié, Marc-Antoine Ginon, Vicnent Rech, Alexandra Fratti Decastiau and Tom Cary.
"We are delighted to welcome Staffmatch into the LOU Rugby family and particularly honored by their trust for this first foray into rugby. Innovation, ambition, and local roots are values that unite us; we hope to find them on the field to share great successes!" Yann Roubert, President of LOU Rugby
"We are delighted to welcome Staffmatch as a partner of LOU Rugby. We are convinced that with our common values, we will be able to build a long collaboration. This is a mutual opportunity that we will strive to develop and sustain. We look forward to starting together! Sportingly." Marc-Antoine Ginon, Chairman and CEO of GL events Sports

About LOU Rugby

Lyon Olympique Universitaire is the professional rugby club of the city of Lyon. Founded in 1896, it currently plays in the TOP 14. Its honors include two French Championship titles (1932, 1933), five Second Division titles (1989, 1992, 2011, 2014, 2016), and a Challenge Cup (2022). Since 2017, LOU has played at the Matmut Stadium in Gerland, a stadium with a maximum capacity of 32,306 seats and a true living space (headquarters, training center, academy, brasserie, shop, BtoB events).
The presence on or near the site of the Jardins du LOU, The Ruck Hotel, LOU Piscine, and a Health Center testifies to the diversification of LOU's activities. With its track record and supported by its majority shareholder GL events, its numerous partners, and its supporters, it aspires to become a great rugby club, built in the Lyon style, that is to say with patience, relevance, professionalism, and ambition.

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Stéphane Phouybanhdyt
Stéphane PhouybanhdytLead Marketing & Digital
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