Staffmatch becomes Major Partner of Olympique Lyonnais
18 July 2023 · 2 min reading time
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See job offersBy partnering with a major player in temporary employment in France with the support of the sports marketing agency SPORTFIVE, Olympique Lyonnais confirms its desire to develop innovative and responsible partnerships that help strengthen ties with fan communities. This collaboration is part of the club and its foundation's ongoing policy of supporting employability for nearly 20 years, in partnership with numerous stakeholders committed to their local area.
Staffmatch, the connected temporary employment agency, co-founded in 2015 by Brice Cournut and Vincent Rech, is taking on the challenge of revolutionizing the temporary employment market. A successful gamble, thanks to its cutting-edge digital tools and its network of physical agencies covering the French territory, Staffmatch has successfully brought together over 100,000 temporary workers and more than 15,000 clients. People and innovation are the fundamental values of the company, which aims to be dynamic and caring.
As a major partner, Staffmatch will benefit from a wide-ranging visibility campaign deployed around the Olympique Lyonnais men's team matches.
The brand's presence on the left side of the players' shorts will be activated from the first matchday of Ligue 1 Uber Eats in mid-August.
The brand will also benefit from a number of visibility elements around the pitch, such as 3D carpets and visibility on the LED display system for each home match, as well as a marketing package of digital activations on the club's media, and events around the team's matches.
"We are delighted to see a great brand born in Lyon, which has developed strongly thanks to an innovative concept, return to its territory and support our players on the pitch. Olympique Lyonnais has always been committed to employment in its local area, notably through numerous actions led by its foundation; today, a new step is taken with Staffmatch, allowing our two brands to partner on all fronts." Cyrille Groll, Commercial Development Director of Olympique Lyonnais.
"We are delighted with this collaboration with OL, which marks a further step in the development of our group. Historically, we opened our first temporary employment agency outside the Île-de-France region in Lyon. It is therefore natural that we chose to partner with Olympique Lyonnais to locally intensify our commitment to access to employment." Brice Cournut and Vincent Rech, founders of Staffmatch.
"By partnering with Olympique Lyonnais, Staffmatch will benefit from very good visibility in Ligue 1 Uber Eats throughout the next season. We are delighted with this partnership between two important players in the region. A meaningful partnership that will allow Staffmatch to strengthen its local reputation in Lyon, the flagship city of its regional development, but also throughout France." Laurent Moretti, Managing Director France of SPORTFIVE.
This announcement follows the officialization of the partnership with Clermont Foot 63 and confirms Staffmatch's desire to strengthen its presence in the Auvergne-Rhône-Alpes region.
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