Retail Trends 2024
06 December 2023 · 4 min reading time
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See job offersStill evolving, the world of retail never stops seeing transformations, whether through new trends in e-commerce or the new emergence of sales strategies. But then, what can we expect in 2024?
AI: An Ultra-Personalized Shopping Experience
From chatbots to ChatGPT, artificial intelligence (AI) is everywhere, and retail is no exception. According to a study by Grand View Research, the global AI market in retail is expected to reach $18 billion by 2025, with an annual growth of 25%. Figures that speak for themselves.
AI is positioning itself as the preferred ally of retailers, significantly transforming the customer experience.
Its rapid adoption is not surprising. Powerful, it optimizes customer engagement and perfects operations. In 2024, customer expectations are evolving towards more personalized interaction, abandoning the generic approach in favor of strategies tailored to each individual need.
Hyper-personalization is becoming central to customer experience initiatives in 2024. Using AI to collect and interpret customer data is becoming essential to remain competitive. AI makes it possible to process and analyze collected data faster, offering a better understanding of consumers, and this at lightning speed.
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Phygital: Between Tradition and Digital
Increasingly, retailers are interested in creating a hybrid shopping experience, combining traditional retail with a complementary digital experience.
Click & collect remains a well-established consumer preference. Features such as checking product availability in-store or scheduling in-store consultations strengthen the link between the physical and the digital.
Phygital interaction is gaining popularity, especially with the easing of restrictions related to the COVID-19 pandemic. This trend is also reflected in the rise of hyper-immersive virtual reality (VR) shopping experiences. This technology transforms the shopping experience, allowing customers to visualize products in their everyday environment, whether at home or in the office.
The presence of VR devices in stores creates a more dynamic and engaging experience, a crucial element in encouraging consumers to take action. In summary, 2024 promises to be an exciting year in retail, with AI and phygital at the forefront for an ever more personalized shopping experience, and constant adaptation to changing consumer expectations.
Staffmatch: Phygital Beyond Retail
The adoption of phygital is not limited to retail; it even extends to the world of temporary work! Staffmatch, a pioneer in the adoption of this hybrid model, is redefining temporary work in a modern way, while preserving the human aspect.
Staffmatch proudly positions itself as the first temporary employment agency to adopt the phygital model, thus bringing the world of temporary work into a more contemporary era, imbued with humanity.
Looking for a job? Work in just a few clicks thanks to our application. Register, enter your availability, and start receiving job offers in various sectors such as retail, hospitality & catering, construction, logistics, healthcare, and much more. Staffmatch also offers permanent and fixed-term contract opportunities throughout France.
Staffmatch offers you assignments tailored to your profile.
With our application, working as a temporary worker becomes simpler:✅ Create your account in minutes: Upload your CV, enter your contact details. ✅ A complete recruitment process: Once your profile is created, our team will contact you quickly for an evaluation interview. ✅ Manage your schedule: Easily enter your availability to work according to your timetable. ✅ Continuous job offers: Regularly receive new assignments. ✅ An application to control everything: Have complete and detailed visibility of your upcoming assignments, without surprises.
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